Yes you heard right, Meta is cloning Tiktok Reels feature worldwide on Facebook and this feature is available in more than 150 countries in both iOS and Android apps.
Last year, Youtube launched Youtube shorts inspired by Tiktok, and afterward, Instagram is a photo-sharing platform but no more because you will get 4x engagement on Reels compared to pictures.
What is Facebook Reels? What its look like?
Well, as other platforms Facebook reels are also the same user can remix video (duet them), and video somewhere between 60secs in length. Meta will add more features to improve Facebook Reels from time to time like testing different formats etc.
Can i monetize Facebook Reels? and how.
Meta will offer you monetization through adverts, for example, you will see two new ads formats one is banner ads (bottom of Facebook Reel) and static sticker ads (that can be placed by a creator anywhere within their reel).
Anyhow, the company did not share any new statistics for the success of its Reels platform. Although Meta has been extremely successful in cloning some rivals’ features (like copying Snapchat’s Stories function on Instagram), its ability to challenge TikTok in the short-form video world is still uncertain.